SALSAMANI Equine Management & International Representation

Equine Management & International Representation

Management shaped around your objective.

Tailored management, coordination and representation for businesses, projects, individuals and the racing industry. Horse racing is the equine specialism; general management serves any sector. Every assignment is scoped, priced and reported against your objective.

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  1. 01Objective
  2. 02Scope
  3. 03Responsibilities, fees, authority
  4. 04Manage & report

Start to finish

Thirty-three seconds, from the gates to the close-out note.

No voice-over. One line per shot. Your objective in, the brief in writing, the work managed and reported, the finish signed off.

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Two bays driving to the line on turf
Grey horse clear on the dirt
Horses passing the finish post in low evening sun
Two horses locked together on dirt
Bay horse striding out on a wet track
Jockeys and horses covered in mud at the finish
Chestnut horse at full stretch
Grey and bay on the turf, pink cap
Bay horse head-on at the finish

Seven service areas

Most assignments draw on one or two areas. Some combine several under a single brief.

  1. 01Strategy, Projects & DevelopmentDirection, delivery and control: strategic, project, programme, build, risk and opportunity management.
  2. 02Brand, Media & Public RelationsHow an organisation, project or individual is presented and discussed.
  3. 03People, Communication & PlanningThe routines that keep work moving: teams, meetings, tasks, schedules, participation and planning cycles.
  4. 04Stable & Horse ManagementDay-to-day management of racing stables and the horses in training.
  5. 05Racing & Racecourse ManagementRacecourse operations and a client's participation in racing.
  6. 06International Representation & RelationshipsActing for you in markets where you are not, and managing the relationships that follow.
  7. 07Specialist Agency & Custom AssignmentsRepresentation for auction, racing, breeding, jockey, trainer, owner, farm and syndicate interests in producing, acquiring and campaigning racehorses, and bespoke management where no standard service fits.
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Bespoke assignments

Some objectives do not fit a category.

They need a combination of services, a defined role for a fixed period, or a task that has no standard name. Salsamani shapes a bespoke assignment around the objective, with scope, responsibilities and fees set out in writing before work starts.

Discuss Your Objective
Winner under the floodlights at the Saudi Cup meeting

How we work

Four steps, agreed before delivery.

  1. 01

    Define the objective.

    What you want to achieve, by when, and how success will be judged.

  2. 02

    Shape the scope.

    What is included, what is not, and what you will receive.

  3. 03

    Agree responsibilities, fees and decision authority.

    Who does what, what it costs, and which decisions Salsamani may take on your behalf without referring back.

  4. 04

    Manage and report progress.

    The work is carried out and reported at agreed intervals, so you always know where things stand.

Who the services are for

Racing first. Any sector that needs something managed properly.

In racing

Owners, trainers, racing stables, racehorse breeders, syndicates, racecourses and racing bodies. The equine work is horse racing and the operations behind it: training yards, racehorse breeding, bloodstock sales and racecourses.

Beyond racing

Businesses, projects and individuals that need management, coordination or representation. The strategy, brand, people and international services apply in any sector.

Start with the objective

Tell us what you want to achieve.

Call or message directly, or send a short brief from the Contact page. Either way, we reply with a view on scope and the next step.

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